Tag / Yorkville

  Is there a remedy for frizz, or the kind of curly hair that puffs up when there’s moisture in the air? When the Brazilian Keratine treatment came out a few years ago, it was heralded as the magic solution. Better than harsh, chemical straighteners, better than the Japanese method. More effective and less time-consuming than constant blow drying. It re-texturized the hair, and sealed in colour and shine. For some, blow drying was unnecessary. For the first time, they had wash-and-wear hair that was in better condition than ever. Others could take advantage of their natural curls...

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Yada by Yamen was designed by its owner to resemble an atelier, a gallery with open spaces and no aisles, where the paintings are the women framed by the large square mirrors. The single room, with white leather chairs, Swarovski chandeliers and white orchids…all create an atmosphere of serene beauty, uncluttered by hair dryers, brushes and products. It’s the ideal backdrop for the work. “I have had great success with my clients, and I love to seem them telling me how attractive their hair made them feel, how people complimented them”, Yamen remarks. “I’m great at what I do - it’s...

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